Media Reputation Management

Build your media capacity

Media Manoeuvres uses proven models and processes to get maximum results. We help you analyse, create, build, maintain or protect your reputation in the media, which pays tangible dividends through the development of sound media strategies. We also identify issues with potential for media scrutiny and use a strategic model to help manage these. Our calm and proven approach charts a course through the apparent media chaos making it more manageable and taking the high pressure off your staff.

Reputation Building &  Management
We help you understand how the media currently perceives your organisation and help you develop a strategy to manage, build or protect your reputation in the media. You will:

• Learn which media best targets your stakeholders

• Identify and develop stories the media want and will use

• Develop strategic communication annd media relations strategies

• Build a strong corporate reputation through ongoing media relations

Message Development
Our unique and innovative messaging process helps you to:

• Develop strong, sustainable messages that clearly communicate your organnisation's  vision and values

• Link the media's needs to the strategic intent of your business

• Recognise the best ways to use written and verbal messages

• Create central messages that spokespeople can adapt to effectively answer journalists' questions

• Build the foundations of a sound media relations and wider communications strategy

Critical Issues Management
If your reputation is threatened by media interest in a current issue or crisis, we can help you ride out the storm and:

• Provide a fresh perspective

• Help you think through the situation

• Develop a media relations strategy to protect your reputation

• Advise on wider communication considerations

Issues Management, Planning & Communications Protocols
Most current issues and crises can be anticipated and prevented through appropriate issues management planning. We can help you with:

• The lifecycle of an issue

• How to identify and prioritise issues

• The importance of 'boundary scanning'

• How to develop clear staff protocols for media communication during a crisis

Media Research & Analysis
Through our alliance with Cubit Media Research, we can help you measure the effectiveness of your media relations campaign:

• Understand how the media perceives your organisation

• Which messages are getting through

• Which media are most effective

• How do individual journalists perceive you

• Detailed analysis and interpretation in a format to suits your needs

Media Resources & Executive Briefings
Media Manoeuvres regularly runs public events and offers resources that provide insights into the world of the media. This  gives you the opportunity to:

• Meet journalists and media experts to learn what makes the media tick

• Understand how and why the media is so  powerful in influencing opinion and affecting trust in organisations

Medical Communications
Our alliance with Ceutica Medical Communications, means we can now offer strategic healthcare communications to ensure specialised media campaigns reach targeted medical practitioners or a healthcare aware consumer audience. Ceutica can provide you with:

• Medical copy or writing

• Medical education

• Awareness / health promotion campaigns

• Disease management programs

• Strategic medical marketing services

To discuss your media reputation management needs further, Contact Us   Media training. Media trainers. Media coaching Australia.