New Media - Its Role in Communications

New Media - Its Role in Communications Course Outline

Understand the relevance and implications of new media such as Twitter, Facebook, YouTube and Delicious for current communications and media strategies.

Overview – New Media Landscape

• Statistics
• Who is using it?
• Why are they using it?
• Perspective
  
  Web 1.0
  
• Email
• Podcasts
• RSS Feeds
• Wikis
  
  Web 2.0
  
• Blogs
• Twitter/Flickr
• Facebook/MySpace
• Bookmarks – Dig, Reddit, Delicious
  
  General Principles in Writing for New Media
  
  Practical Exercises
  
• Twitter
• Yahoo/Google Alerts
• Blogs
  
  Case Studies
  
• CFA/Facebook
• Great Walk to Beijing
• Obama ’08 Campaign
  
  Writing Effective Blogs
  
  New Media Press Releases
  
• Creating Templates
  

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