Welcome to the July edition of Media Manoeuvres', Media Matters.
> Feature Article
Has social media killed the media release?
Image by Chris Dichtel, Silicon Valley Graphic Artist.
In the frenetic rush to adapt to the shiny, new tools of social media, some public relations professionals are in danger of trampling on a tried and
proven method of communicating – the media release. Media Manoeuvres Managing Director, Sam Elam believes social media is adding great value to the traditional media release as part of an
integrated media relations approach.
> Stop The Presses
Stop Press Canberra! ...Finally...training and support for media/public affairs professionals!
In Canberra, each and every department, agency and office has its own media/public affairs team. Many teams consist of a number of young graduates, who’ve taken their first public affairs positions straight out of TAFE or university.
According to Media Manoeuvres’, ACT Manager and Executive Trainer, Andrea Close, despite these stats, there is a glaring lack of services and support to help out the novice or even the more experienced practitioner.
> Media Bloopers
“I was your boss once….” There are obviously issues between this anchor and this reporter. Perhaps during a new broadcast is not the time to sort them out though.
> Expert Media Commentary
Social Media guru Sam Mutimer talks to Media Manoeuvres
Social Media Integration is currently communication’s hottest topic. Social media expert, Sam Mutimer talks with Media Manoeuvres’ Managing Director, Sam Elam.
> Media Moments Quick Quiz
Win a copy of The Four Stages of Highly Effective Crisis Management by entering our two minute Quick Quiz.
> Staff Profile
Andrea Close - Canberra Manager and Trainer
Andrea Close joined the Media Manoeuvres team in August 2010. Andrea is a dynamic media professional with nearly 20 years experience in radio and television journalism, presentation and company (brand) representation. Combined with her adult education training, she has found a winning formula as a Media Manoeuvres Executive Trainer.
Andrea began her career as a commercial radio copywriter, quickly moving to an on-air position and has 10 years metropolitan commercial radio news and presentation
> Grammar Grabs
Commas save lives!
Some may say that commas are unnecessary but as evidenced in this example – commas save lives!
Let’s eat Grandpa!
Let’s eat, Grandpa!
> Books...Books...Books
The Four Stages of Highly Effective Crisis Management: Your essential blueprint for developing a crisis communication plan in today’s social media age.
In a crisis, especially in today’s lightning-fast digital age, there’s little time for planning. The Four Stages of Highly Effective Crisis Management eliminates guesswork by helping professionals plan their crisis communication strategy based on predictable patterns of a crisis, from the triggering event to the stages that unfold because of it.
> Courses
Writing for the Media Course
Do you know how to write a media release? What about a tweet or a blog post? Are comfortable pitching your ideas to a journalist over the phone or to voice mail? How has the media changed with the advent of new and social media? All these questions and more will be answered in our next round of Writing for the Media courses in Melbourne and Canberra.
>New Website
Media Manoeuvres has launched its new website – check it out at www.mediamanoeuvres.com.au. We will attempt to bring you useful tips and current news from the media world so make sure you check in regularly. We also question and our Executive Trainers and Corporate Communications experts will give you free advice.
