Media Reputation Management

Reputation Building and Management

• Understand how the media currently perceives your organisation and develop a strategy to manage, build or protect your reputation in the media
• Learn which media best targets your stakeholders
• Identify and develop stories the media want and will use
• Develop strategic communication and media relations strategies
• Build a strong corporate reputation through ongoing media relations

Key Message Development

• Develop strong, sustainable messages that clearly communicate your organisation’s vision and values
• Link the media’s needs to the strategic intent of your business
• Recognise the best ways to use written and verbal messages
• Create central messages that spokespeople can adapt to effectively answer journalists’ questions
• Build the foundations of a sound media relations and wider communications strategy

Crisis Management

If your reputation is threatened by media interest in a current issue or crisis, we can help you ride the storm and:

• Provide a fresh perspective and help you think through the situation
• Develop a media relations strategy to protect your reputation
• Advise on wider communication considerations

Issues Management, Planning and Communications Protocols

Most current issues and crises can be anticipated and prevented through appropriate issues management planning. We can help you with:

• The lifecycle of an issue
• How to identify and prioritise issues
• The importance of ‘boundary scanning’
• How to develop clear staff protocols for media communication during a crisis

Public Speaking and Executive Presentation Skills

Our Executive Trainers teach the skills and secrets of dynamic public speaking and how to deliver with impact. Everyone is different. Our trainers show you how to enhance their individual style and produce a presentation that is as unique as you are.

As all our programs are structured according to adult learning principles, we have developed powerful media communication models that can be applied in many forms of business communication.

We can help you:

• Deliver engaging and compelling presentation to achieve desired objectives
• Understand the elements of an effective presentation (such as audience analysis, message development, making the right impression and delivery)
• Build confidence in effectively answering post presentation questions – reinforcing your organisation’s key messages
• Build confidence through interactive exercises and simulations (in a safe and supportive environment).